Japanese process standards × Chinese terroir · Custom formulas & private label · Worldwide export from Hangzhou
RongQing Tea Craft
Japanese Standard · Chinese Terroir

Founded by West Lake, crafted with Japanese precision

Modern matcha — tencha — from Hangzhou. Japanese shade cultivation and gōgumi blending on the skeleton of Chinese cultivars and terroir, engineered gram by gram for colour, aroma and taste.

Japanese shade cultivation/ Gōgumi blending/ Nitrogen cold chain/ USDA · EU · JAS · Halal
R&D & Innovation

Matcha, reframed into a formulated ingredient

Anchored in powder engineering, we translate materials-science discipline into measurable, reproducible control over every gram of matcha — colour, aroma and taste, held in balance.

01
Particle engineering

Reproducible control of particle morphology, size distribution and surface properties at the 5–15 µm scale.

02
Gōgumi blending & formula R&D

Three regions × three cultivars × three grinding methods — a one-formula-per-client capability tuned for colour, flavour, particle size and cost.

03
Application development

A full grade portfolio — food, beverage, baking and cold — co-developed with end-use scenarios across tea, bakery, F&B and ready-to-eat.

04
Process & cold chain

Grinding tuned per application under full nitrogen protection, paired with an end-to-end cold chain and barrier packaging.

The Range

A grade for every application

OC-01 Ceremonial
Ceremonial

OC-01 Ceremonial

Vivid green and umami-forward — our expressive top grade for whisked drinks and tasting.

from POA /kg MOQ 5 kg
Request Sample
SC-01 Ceremonial
Ceremonial

SC-01 Ceremonial

Deep green with a rounded body — a smooth, full ceremonial profile.

from POA /kg MOQ 5 kg
Request Sample
SP-01 Premium
Premium

SP-01 Premium

Bright green and balanced — built to read through milk and ice on drink menus.

from POA /kg MOQ 10 kg
Request Sample
SCU-01 Culinary
Culinary

SCU-01 Culinary

Olive green and robust — heat-stable colour and character for bakery and dessert.

from POA /kg MOQ 20 kg
Request Sample
SCU-02 Culinary
Culinary

SCU-02 Culinary

Yellow-green and bold — a value grade formulated for blending at scale.

from POA /kg MOQ 20 kg
Request Sample
Three signature cultivars

Flavour begins in the genetics of each leaf

One Japanese benchmark and two Chinese national varieties — freshness, aroma and taste are written first into the cultivar.

Yabukita JP · 1953
Umami · marine · aroma benchmark

Japan's national cultivar and the historical benchmark for tencha and gyokuro. High chlorophyll and amino acids under shade give the iconic kabuse aroma and full umami.

Longjing 43 CN · 1987
Chestnut · fresh · aromatic type

Bred by CAAS from West Lake Longjing populations. Early bud break and high amino acids; a signature stable chestnut note makes it China's most distinctive aromatic-type tencha cultivar.

Zhongcha 108 CN · 2010
Balanced · colour / aroma / taste

A next-generation CAAS cultivar bred from Longjing 43. Cold- and disease-resistant, with chestnut and tender-leaf aroma and outstanding thermal stability — balanced across colour, aroma and taste.

Two business lines

The same matcha,
two routes to market

Premium retail under your own brand, and formula-engineered ingredients for industry — both drawn from the same gardens and the same gōgumi discipline.

  • Premium Retail Custom · D2C
    Bespoke private-label packaging to EU / US standards — gift sets, ceremony kits and single-tin SKUs under your brand.
  • B2B Custom & Bulk Ingredients
    Formula-engineered matcha for chain tea brands, bakeries, F&B groups and ready-to-eat factories. One client, one formula.
Explore both routes

"Founded by West Lake. Crafted with Japanese precision. Rooted in Chinese terroir."

Terroir · three regions

Mountains lend the colour, mist gives the freshness

Three core producing regions, each contributing a different axis of flavour — with West Lake Longjing and Jingshan at the heritage core.

ZhejiangJiangnan hills · red-yellow loam

Layered chestnut, sweet-corn and faint marine — the flagship region for aromatic complexity.

GuizhouPlateau · selenium & zinc loam

High elevation and persistent mist form a natural semi-shade — luminous colour and full umami.

JiangsuLake Taihu · marine-mist light

A Taihu "Uji-like" climate — the earliest mainland origin to grow Japanese tencha cultivars at scale.

12,000+ mu
Self-owned tea gardens · ≈800 ha
30,000+ mu
Cooperated gardens · ≈2,000 ha
6,000+ mu
Organic-certified · ≈400 ha
Certified & Compliant

A certified, closed-loop supply chain

USDA Organic EU Organic JAS Organic Rainforest Alliance Halal Certified

From the Journal

Provenance

Inside our shade-grown terraces

Read More
Craft

From tencha to fine stone-milled powder

Read More
Foodservice

Building a signature matcha latte menu

Read More
Open a Trade Account

Get the trade catalogue & a sample kit

Tell us your channel and volume. We'll send indicative pricing, spec sheets and a curated sample set within two business days.

No commitment · Replies within 2 business days